At THAT’S RUFF, we’re always working on introducing new items and new friends for your friendly furry streetwear that stands out and tells a story.
Our newest collection is no exception—a fresh line-up of designs that are playful, bold, and packed with personality.
What’s New?
This season, we’re bringing you even more of what you love: expressive characters, fun scenarios, and a whole lot of charm, these designs are made for people who embrace life’s ups and downs with style.
Meet Lamp – A Shining Star
Say hello to Lamp, our resilient Samoyed who’s still glowing despite the cone-of-shame! This friendly furry clothing piece is as stylish as it is fun. The Lamp Pocket Tee combines premium cotton comfort with a cheeky design: Lamp’s fluffy face peeking out from the pocket and their wagging tail on the side. It’s the perfect reminder that setbacks can’t dim your shine.
Pins With Personality!
Looking to accessorize your streetwear? In addition to our sticker sheets, check out our new enamel pins featuring fan favorites like Ruff and Blotches. These vibrant, durable pins add personality to any outfit, bag, or hat. Whether it’s the adventurous Blotches or a cheeky “Not for Medical Use” Logo Patch, there’s a pin for every vibe.
New Stickers!
This season, we’re also excited to introduce two brand-new sticker sheet designs to accompany our existing one! Packed with vibrant illustrations of our new furry characters Lamp and Ollie, and more, these sticker sheets are perfect for customizing your laptop, notebook, or any surface that needs a little personality. Whether you love action-packed scenes or cheeky, playful vibes, there’s a sticker for every mood.
Why THAT’S RUFF?
We’re not just making clothes; we’re creating pieces that respect the planet. Here’s what sets us apart:
- Natural Fibres: Our garments are made from 100% cotton—breathable, durable, and kind to the earth. Unlike synthetic fabrics, natural fibres can break down and return to nature instead of clogging landfills.
- Water-Based Inks: All our prints use water-based inks, which are free of harmful chemicals. They don’t just deliver vibrant designs—they’re biodegradable, non-toxic, and environmentally friendly.
- Built to Last: Fast fashion? Not here. Our clothes are designed to handle life’s twists, turns, and adventures, so you can wear them season after season. Investing in quality means fewer throwaways, and that’s better for everyone.
With THAT’S RUFF, you’re not just getting bold, unique designs—you’re making a choice that’s better for the environment.
Let's Hang Out!
Ready to level up your furry streetwear wardrobe? Explore the new collection and find your next favorite piece. Whether you’re into standout designs or playful details, THAT’S RUFF has something just for you. Who says bold can’t be comfy?