Welcome to THAT'S RUFF!

Discover friendly and furry clothes that bring animal characters to life. Crafted with resilience, boldness, and a touch of mischief. Embrace the ride with That's Ruff. Logo featuring cartoon-style bandage band-aid patch sticker featuring the text 'That's Ruff!' in bold lettering.

Having a ruff day?

Welcome to our universe!

Est. July 2024,THAT'S RUFF is a creative, light-hearted, streetwear collective based across Canberra & Melbourne, Australia!

We're a team of 3 with a mission to make even the roughest moments in life a little bit more fun, blending street, skate and vintage comic aesthetics, all coming together into a world of animal mishaps.

It's been a wild, wonderful ride & we're having so much fun bringing immersive, humorous experiences for the world. So even if you're just here to browse, we hope you enjoy & have a laugh!

Person wearing a gray t-shirt with a cartoon character on the back, standing in front of a colorful graffiti wall.

life's not that serious, but quality is.

Our process is simple, we only make stuff we'd want in our own wardrobes.

Cartoon dog peeking out with a bandaged heart inside a speech bubble above.

DESIGNED TO FEEL AMAZING

Our apparel & accessories are made for everyone, with a commitment to unisex, unique & comfy fits and a wide size range.

Playful sticker-style graphic icon featuring green recycling arrows surrounded by two cartoon hands. This unique design highlights sustainability and environmental awareness at THAT'S RUFF.

NO BS GREENWASHING

We use durable, 100% natural materials, no plastic. Our apparel & acessories are designed to stay with you, and return safely to nature, not landfills.

Bold and playful cartoon design of a muscular deer wearing a tank top with the text 'That's Ruff!' Featuring a fun and unique character with antlers, showing strong durable long lasting apparel with humor and bold visuals.

Built to Buck Trends

Fast fashion is no match for our garments, everything is designed from the ground up with timeless, fully custom cuts & effects that will always excite and stand out in a crowd.

Cartoon dog and cat scientists review a failed lab test while a laser melts a T-shirt — visual for That’s Ruff’s commitment to constant product improvement.

TIRELESS INNOVATION & IMPROVEMENT

With the power your support gives us, our team constantly reinvests into new ways of improving to make products that compete with brands 3x the cost.

Our cast of characters!

Say hi to our cartoony animal companions!

Each one features in relatable moments & ‘ruff’ situations. Why? Because whether they’re bouncing back or in the thick of it, they’re here to remind you:

It’s not just about the fall, it’s about getting back up again (and looking great while doing it).

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THAT'S RUFF!

The Resilient Beagle

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THAT'S BLOTCHES!

The Adventurous Calico Cat

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THAT'S OLLIE!

The Daredevil Mutt

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THAT'S LAMP!

The Unfortunate Samoyed

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THAT'S STAMPS!

The Delivery White Shepherd

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THAT'S VANDAL!

The Destructive Black Cat

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THAT'S PUDDLES!

The Soaked Tabby Cat

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COMING SOON!

Meet Tumbles, Whey & Linguine!

FOLLOW US!

RUFF ON TOUR!

We do a bunch of in person markets, experiences & events which we share on our social media channels! Give us a follow, & maybe see you in person soon?
“Home Open” market stall on the Gold Coast—turf and picket fence display with free-stickers mailbox, merch wall, clothing rack, pins and sticker sheets.
THAT’S RUFF pop-up in Sydney with an office-themed setup—mannequin, desks and computers showcasing tees, hats, pins and sticker sheets.