ABOUT US

Back view of a black t-shirt featuring a bold cartoon dog graphic in a gritty urban alleyway. Perfect for streetwear enthusiasts, this stylish design showcases playful and unique artwork that stands out. Ideal for fans of bold, durable apparel and expressive clothing.

Bold designs for life's rough edges

At THAT'S RUFF, we craft garments that tell stories—stories of resilience, boldness, and a little bit of mischief. Our designs bring animal characters to life, each one facing life’s bumps and scrapes with charm & courage. Because let’s face it—falling down is part of the ride.

Shop Products
Cartoon-style sticker featuring two crossed bandages with bold outlines, part of the 'That's Ruff!' collection. A fun and creative design perfect for adding personality to laptops, notebooks, or personal accessories.
Cartoon-style sticker of a simple bandage design with bold outlines, part of the 'That's Ruff!' collection. Perfect for adding a playful touch to laptops, notebooks, or water bottles.

Our characters

feature-item-1
RUFF

The Iconic
Resilient Beagle

feature-item-2
OLLIE

The Daredevil
Radical Mutt

feature-item-3
LAMP

The Loyal
Recovering Samoyed

feature-item-4
BLOTCHES

The Adventurous
Calico Cat

feature-item-1
STAMPS

The Devoted Delivery
White Shepard

feature-item-2
WHEY

The Gym Junkie
Mustang Horse

feature-item-3
TUMBLES

The Accident-Prone
Rex Rabbit

feature-item-4
VANDAL

The Destructive
Black Cat

Man wearing a dark graphic pocket t-shirt with a playful cartoon design, standing against a modern dotted art installation. The unique shirt combines bold streetwear vibes with creative artistic influences, making it a perfect addition to contemporary casual fashion.

Timeless Quality, Everyday Comfort

We believe in making clothing that stands the test of time, both in style and durability. Our t-shirts are made with 100% heavyweight cotton, designed to breathe, endure, and feel amazing—ideal for effortless style, no matter where the day takes you.

Cartoon-style sticker featuring a dog with a red collar and bandaged face from the 'That's Ruff!' collection. A playful and unique design perfect for adding charm to laptops, notebooks, or water bottles while showcasing bold, creative flair.

Quality You Can Feel Good About

We prioritise durable materials that reduce waste. Our designs are crafted to stay on you, not in landfills.

Built to Buck Trends

Fast fashion is no match for our garments. Made with care and built to endure, we design for those who value style and substance.